Football is a very big thing for their fans. Carlsberg has long been a sponsor of Liverpool FC, some other clubs and various football tournaments, but now they want to take ownership of the fans of football across the globe. They just launch an online web tv named Partofthegame.tv. Carlsberg Web-TV has 5 channels showing all aspects about football from the classic football matches to life as a fan. If you are a football fan, which I believe so, you don’t want to miss the video clips about football funnies and rituals from one of the five channels, the Football Magic channel. So don’t go directly to www.partofthegame.tv for more information and anything about football.